NEW YORK HEAD & NECK INSTITUTE
BRAND IDENTITY
Brand identity strategy, visual Identity framework and collateral materials for the pioneering hospital system that delivers excellence in treatment by providing innovative medical and surgical care for head and neck conditions.
Centering on a “skull” monogram, with a highlighted segment to symbolize area of expertise. The brand identity is drawn on a grid, with clean, precise geometry, and is equally at home in medicine and technology. The framework establishes a cohesive system for sub-brands, each with its own visual distinction, so the identity can continue to grow along with the institute.
